Bread Financial Holdings Inc
Bread Financial Holdings is a credit service company located in Ohio, United States, which is part of the Financial Services sector, and is traded under the ticker BFH on the NYSE exchange.
Bread Financial Holdings stock last closed at $61.27, up 3.34% from the previous day, and has increased 33.08% in one year. It has underperformed other stocks in the Credit Services industry by 0 percentage points. Bread Financial Holdings stock is currently +60.35% from its 52-week low of $38.21, and -8.15% from its 52-week high of $66.71.
At the moment, there are 46.55M BFH shares outstanding. The market cap of BFH is $2.85B. In the past 24 hours, 827,000 BFH shares were traded.
How to Buy Bread Financial Holdings Stock
Wondering how to invest in Bread Financial Holdings stock? Here's how.
- Decide where to buy Bread Financial Holdings stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Bread Financial Holdings stock.
- Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your investment account: Pick your payment method and add your information.
- Analyze Bread Financial Holdings stock: The Bread Financial Holdings ticker symbol is BFH. Is Bread Financial Holdings stock a good investment? Should you buy shares of BFH? How do BFH's underlying business fundamentals look? Do top analysts think Bread Financial Holdings is a good buy? Why has BFH's stock price moved recently? (Hint: Our stock research tools can help you decide if BFH is a good stock to buy).
- Make your BFH buy order: Decide if you will purchase BFH shares at the current market price or use a limit order to buy BFH stock at a given price.
- Keep an eye on your investment in BFH: Create a watchlist to monitor your investment in Bread Financial Holdings stock.
Step 1: Decide where to buy Bread Financial Holdings stock
You will need a brokerage account in order to access the NYSE market and buy BFH stock.
Our favorite brokerage: eToro
Based on our analysis, eToro is the best brokerage. eToro gives you:
- You can invest in stocks with 0% commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to global financial markets: From Technology to Utilities, New York to Shanghai — you can fill your portfolio with stocks from the world's top stock exchanges.
- Social investing: eToro boasts a community of more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptocurrencies.
Purchase BFH shares by creating an account with eToro now.
Buy BFH StockStep 2: Open your brokerage account
Now that you've selected your brokerage, it's time to fill out some personal info so you can buy BFH stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to open your new trading account.
- Send your details by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've filled out your info on app for stock market, you can securely and quickly fund your account:
Watch the video below if you need help transferring money into your investment account.
Step 4: Analyze Bread Financial Holdings stock
Once you have decided on the best place to buy Bread Financial Holdings stock, it's absolutely critical to research their stock prior to investing, so you can comprehend the risk and opportunity.
Overview of key BFH info
Bread Financial Holdings Due Diligence Checks
WallStreetZen was designed to help average investors do more in-depth fundamental analysis.
You can view all of the due diligence checks on BFH's stock page.
What is the fair value of BFH stock?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge BFH's intrinsic value.
Using relative valuations measures:
- BFH could be undervalued based on its P/E ratio of 10.77x, relative to Credit Services industry P/E ratio of 31.57x
- BFH may be undervalued based on its P/B ratio of 0.93x, relative to Credit Services industry P/B ratio of 6.02x
- BFH could be undervalued based on its PEG ratio of 0.54x
You can access additional valuation analysis on BFH's stock here.
Is BFH a healthy company?
Signs that BFH is financially healthy:
- BFH earnings of $385.00M is not enough to cover its interest payments.
- Total BFH debt is lower than 5 years ago, relative to shareholder equity.
- BFH's operating cash flow of $1.81B allows it to safely service it's debt of $5.12B.
Signs that BFH is not financially healthy:
- BFH profit margin has gone down from 15.5% to 11.5% in the past year.
- BFH has a relatively high debt to equity ratio of 6.3.
Is BFH stock a Buy, Hold, or Sell, according to analysts?
Out of 7 Equities analysts who monitor BFH, the consensus analyst rating on BFH is a Sell
It's important to note that analyst forecasts are not recommendations, nor are they investment advice.
Latest BFH Analyst Forecasts
Ryan Nash, a top 19% analyst from Goldman Sachs maintains BFH with a strong sell rating and lowers their BFH price target from $68.00 to $58.00, on Mar 18, 2025.
Dave Rochester, a top 34% analyst from Compass Point maintains BFH with a strong buy rating and raises their BFH price target from $75.00 to $87.00, on Jan 21, 2025.
You can dive deeper into what analysts are forecasting on the Bread Financial Holdings stock forecast page.
Metrics for Advanced BFH Traders
Is BFH Growing Revenue?
Last year, BFH earnings were $280.00M. Over the last five year, BFH's earnings have grown by 13.13% per year. This was slower than the Credit Services industry average of 15.29%.
Last year, BFH revenue was $2.45B. In the last five year, BFH's revenue has grown by -3.42% per year. This was slower than the Credit Services industry average of 10.3%.
You can analyze BFH's earnings and revenue performance here.
What are BFH insiders up to?
In the last year, insiders at BFH have sold more shares than they have bought.
Ralph J. Andretta, President and CEO of BFH, was the latest BFH insider to sell. They sold $2,781,396.90 worth of BFH shares on Feb 18, 2025.
Research more about who owns BFH shares here.
Can I get consistent income from BFH stock?
Bread Financial Holdings pays a dividend of 1.37%, compared to the Credit Services industry's average dividend yield of 3.79%. If you owned $1,000 of BFH stock, you would have been paid $13.71 last year.
Bread Financial Holdings dividend payments have not consistently grown over the past 9 years and have not remained stable.
Find more info about Bread Financial Holdings dividend yield and history here.
BFH Social Trading Data
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Make your BFH buy order
There are two primary options:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally fine for most investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a given price limit, use a limit order.
Press the Open Trade button and eToro will execute the order.
If you need more help with investing in stocks on eToro, watch the how to video below:
Step 6: Keep an eye on your investment in BFH
Now that you own some shares in BFH, you'll want to stay up-to-date on your new stock purchase.
Start a watchlist to track your BFH stock.
BFH Feed
How to Buy Stock in Bread Financial Holdings
To reiterate, here are the 6 steps to buy stock in Bread Financial Holdings:
- Decide where to buy Bread Financial Holdings stock
- Open your brokerage account
- Deposit funds into your investment account
- Analyze Bread Financial Holdings stock
- Make your BFH buy order
- Keep an eye on your investment in BFH
If you require a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to get the latest scoop on your new investment in Bread Financial Holdings, click the button below.
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